PROJECTS  —  MCDONALD'S "Dwa słowa"
VIDEO ADVERT
MCDONALD'S — Dwa słowa
THE CHALLENGE
The advertisement is a winning competition entry by Michał Radziejewski, who participated in the 2018 Papaya Young Directors competition and had the opportunity to create an advertisement for the global brand McDonald's.
THE IDEA

Taking the popular McDonald's slogan at the time, "No i fajnie" (loosely translated as "Well, that's cool"), as a starting point, we began by creating characters for the advertisement. A girl whose favorite word is "No," and then a boy whose most frequently spoken word is "Fajnie" ("Cool"). From these two distinctive characters, we managed to weave a romantic story, culminating in a scene at McDonald's. As they meet and fall in love, their favorite phrases complement each other perfectly, giving a new, deeper meaning to the slogan "No i fajnie." McDonald's becomes a place where positive emotions fully bloom.

CREDITS

Reżyseria: Michał Radziejewski
Producent: Michał Radziejewski